Dianne Tsen Shoon Cheen

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Dr. Dianne Tsen is the CEO and founder of Powerlooks Global Sdn Bhd, a corporate training and consultancy company specializing in Corporate Image and Branding. Dr.Tsen is a certified professional trainer with the IPMA (International Professional Managers Association) and Certified Image Consultant with the AICI (Association of Image Consultants International), of which she presently serves on the board VP Education of the Malaysian Chapter. She is also certified in Advanced International Business and Diplomatic Protocol by The European School of Protocol and The British School of Protocol, accredited by the British Accreditation Council.

Registered Reskills Coach

With over a decade of experience in academic teaching, marketing, branding and image consulting, Dr. Dianne Tsen brings a grassroots background to her work a trainer and consultant in corporate branding and people development. A certified practitioner of Neuro Linguistic Programming Dianne combines her academic experience and corporate background in her bespoke workshops on corporate people development. Dianne developed a personal branding blueprint from a technology grant awarded by the Malaysia Digital Economy Corporation in 2009; and is presently undertaking Data-Driven Research Studies on Corporate Brand Personality with an Australian University, funded by the Sarawak Foundation. Her system has helped many individuals and companies project the brand and image congruent with their desired identity. She is also an award-winning conference paper presenter on Personal Branding and Employee Brand Equity. Dianne works with Companies and their C-Suite on image and brand strategy training and planning; and collaborates with international speakers like Bob Proctor and John Kanary. She contributed many times as a mentor for events for start-ups such as Start-Up Weekend by I-Cube Innovation, and many others. Dianne also contributed to magazines and newspapers such as ETC, Women’s Weekly and the Sarawak Tribune, articles on image and branding. A weekly radio shows “Impression Strategy with Dianne” and “Beauty Talk with Dianne” were produced with Producer Rosalind Tan of Redfm RTM. Dianne began her professional career in the finance industry upon returning from Australia. After completing her MBA studies, Dianne lectured in Business Communications with the Malaysian Institute of Training and Development. She went on to run finance and management workshops as Adjunct Professor for the Southern California University of Professional Studies (now known as California Southern University) during which time she obtained the Doctor of Business Administration (DBA). Her work in major banks included needs analysis and personal banking services for high profile customers and public listed companies. Dr Tsen has provided consultations to many companies including start-ups on marketing, branding and brand protection. More recently, Dianne was licensed to offer training and tests with the IITTI, which is a test for the United Nations World Civility Index (WCI). The WCI is an index that may be used by employers to measure the soft skills capabilities of an employment candidate She was often recommended for her work by Bob Proctor, (The Secret) the author of “You Were Born Rich” and “It’s Not About the Money”.

dianne@powerlooksglobal.com

Phone

601110133934

Resume / CV

DT-latest-profile-with-links-Powerlooks-Global.docx