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Introduction

Tay Kok Keong seamlessly transitioned from an engineering background to become a sales expert with over 15 years of experience in the field. He is renowned for his pragmatic approach to training, focusing solely on methods and results rather than motivation or mindset. As a seasoned trainer, Tay utilizes his deep understanding of human nature to influence and shape the core of people's intentions, offering practical strategies that drive sales performance.

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Background

Specializing in the psychology of consumer behavior and the fundamental principles of customer nature, Tay’s training programs are grounded in the essence of human behavior. By dissecting and applying these insights, he equips sales professionals with effective techniques to connect with and influence clients on a fundamental level. Tay's expertise lies in understanding and tapping into the core motivations of individuals, making his approach both impactful and transformative in the realm of sales.

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